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From the outset of their careers, new agents are taught the importance of establishing a niche or area of expertise to distinguish themselves from others in the field. Total Realty Group has firmly cemented its position as one of the premier real estate teams in the 90007 Zip Code/USC Student Housing neighborhood, having successfully sold over 170 properties since 2000. Over the years, Total Realty Group has nurtured enduring relationships with numerous investors, landlords, and property managers.

Recently, a member of Total Realty Group’s lead generation team initiated cold calls within the neighborhood to connect with private owners. Through this outreach effort, contact was established with the owner of 2646 Magnolia Ave, who was in the initial stages of listing the property with another broker. Given the opportunity, Total Realty Group proposed conducting the deal off-market, which the seller agreed to. Subsequently, a discussion ensued with a long-standing client of Total Realty Group regarding the property, leading to the submission of an offer. Total Realty Group collaborated with the seller’s listing broker, and the transaction was successfully completed off-market.

This particular transaction underscores the significance of consistent lead generation, the establishment of a niche market, and the cultivation of relationships. Without these essential elements, Total Realty Group and their client would have potentially missed out on this valuable opportunity.

2646 Magnolia Ave stands as a Single-Family Home situated in one of the most sought-after neighborhoods for USC student housing. Featuring 3 Bedrooms and 2 Bathrooms, the property also includes a converted garage currently utilized as a studio rental without proper permits. The new owners intend to convert the studio garage into a fully permitted residential unit, with plans to rent out the entire property to USC students.

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